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X Ads MMP integrations

Which mobile measurement partners list X Ads, what the integration covers and what to check before you launch.

Short answer

7 of 9 MMPs checked list X Ads in their own docs: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular and Tenjin in full. We found no X Ads integration in the public docs of AppMetrica and Linkrunner.

Route

What is the X Ads MMP integration?

An X Ads MMP integration connects X (formerly Twitter) app install campaigns to an approved mobile measurement partner, which X requires for conversion tracking and SKAdNetwork reporting.

Adjust: listedAirbridge: listedAppMetrica: not listedAppsFlyer: listedBranch: listedKochava: listedLinkrunner: not listedSingular: listedTenjin: listedX Ads
  • Listed
  • Listed, limited
  • Not listed
  • Not checked
Directory

Which MMPs list X Ads?

MMPs in alphabetical order. Each row links to the MMP's own page; "Not listed" means not found there, not that it cannot work.

MMPStatusWhat the MMP's page saysSource, checked
AdjustListedSAN via X MACT API; X integrates with one MMP at a time.Source
2026-11-02
AirbridgeListedX Ads (x.ads): campaign performance, cost integration and event sending; set up via CSM. Not in SAN list.Source
2026-11-02
AppMetricaNot listedNo X/Twitter in directory, tracking guides or docs index ('X-Partners' is an unrelated network).Source
2026-11-02
AppsFlyerListedAdvanced SRN; engagement data via server-to-server, in-app event postbacks, cost data.Source
2026-11-02
BranchListedListed as 'X Ads (New)' and 'Twitter Ads'; SAN; install and event attribution, cost data via API.Source
2026-11-02
KochavaListedListed as 'X' in directory: impressions, cost. Twitter shown as self-attributing network on kochava.com/partners.Source
2026-11-02
LinkrunnerNot listedNot in Linkrunner's published ad network integrations.Source
2026-11-02
SingularListedAdvanced SAN since Sept 2025; install and event reporting to X; SKAN via API; separate web CAPI guide.Source
2026-11-02
TenjinListedPartners directory lists both 'X' and 'Twitter' (User Acquisition). No setup doc found; integration scope unstated.Source
2026-11-02
Scope

What does the X Ads integration usually cover?

  • An approved MMP must be configured to bid in app installs campaigns
  • All approved MMPs support mobile app conversion tracking and SKAdNetwork
  • Conversion tracking only available through listed partners; no direct Ads API integration

From X Business: mobile app measurement and attribution, checked 2 Nov 2026.

Setup

Is X Ads a self-attributing network?

Yes. X Ads is treated as a self-attributing network in the MMP docs we read: the MMP sends it install and event data and X Ads replies with the installs it claims, instead of clicks running through the MMP's tracking link.

What to check before you launch

  • The MMP is one of X's approved partners, as X has no direct Ads API route for app conversions
  • Which events are shared back to X for bidding
  • Whether the MMP runs X as a self-attributing network
  • Cost data import
FAQ

Questions

Which MMPs integrate with X Ads?

Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular and Tenjin list X Ads in their own docs. Each row links to the MMP's own page, checked 2 Nov 2026.

Can I track X app campaigns without an approved MMP?

X's help says app conversion tracking is only available through its listed partners and that an approved MMP must be configured to bid in app installs campaigns.

What is an MMP ad network integration?

It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.

What does Not listed mean on this site?

It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.

What is a self-attributing network?

A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.

What is a postback?

A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.

Networks

Other ad networks