MMP Integrations
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Reddit Ads MMP integrations

Which mobile measurement partners list Reddit Ads, what the integration covers and what to check before you launch.

Short answer

7 of 9 MMPs checked list Reddit Ads in their own docs: Adjust, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin in full. We found no Reddit Ads integration in the public docs of Airbridge and AppMetrica.

Route

What is the Reddit Ads MMP integration?

A Reddit Ads MMP integration places your mobile measurement partner's tracking URLs in Reddit's impression and click tracker fields, and the MMP posts installs and up to 11 in-app events back to Reddit.

Adjust: listedAirbridge: not listedAppMetrica: not listedAppsFlyer: listedBranch: listedKochava: listedLinkrunner: listedSingular: listedTenjin: listedReddit Ads
  • Listed
  • Listed, limited
  • Not listed
  • Not checked
Directory

Which MMPs list Reddit Ads?

MMPs in alphabetical order. Each row links to the MMP's own page; "Not listed" means not found there, not that it cannot work.

MMPStatusWhat the MMP's page saysSource, checked
AdjustListedIntegrated ad network; campaign links, attribution and in-app event callbacks.Source
2026-11-02
AirbridgeNot listedNot in channel list, sitemap or full help-centre text (llms-full.txt), checked 2 Nov 2026.Source
2026-11-02
AppMetricaNot listedNot in directory, tracking guides or docs index.Source
2026-11-02
AppsFlyerListedIntegrated ad network (not SRN); attribution links, postbacks, view-through, cost via API, SKAN postbacks.Source
2026-11-02
BranchListedNon-SAN; click and view-through attribution, automatic postbacks, OAuth cost data import.Source
2026-11-02
KochavaListedReddit Android/iOS media partners: install and event postbacks, reengagement. Not described as SAN.Source
2026-11-02
LinkrunnerListedListed in Linkrunner's ad network integrations, with a setup page in its docs.Source
2026-11-02
SingularListedAd network (non-SAN) via Singular links; installs and events postbacks, view-through; separate Conversions API for web.Source
2026-11-02
TenjinListedPartners directory only (User Acquisition). 2018 blog says Reddit campaign tracking live; no current setup doc, scope unstated.Source
2026-11-02
Scope

What does the Reddit Ads integration usually cover?

  • App Install campaigns require integrating a supported MMP and configuring postbacks
  • MMP tracking URLs go into the impression and click tracker fields; up to 11 events passed
  • iOS 14+: integrate SKAdNetwork directly or through the MMP
  • Reddit and MMP conversion numbers should match exactly, as the MMP passes them

From Reddit Ads Help: mobile measurement, checked 2 Nov 2026.

Setup

Is Reddit Ads a self-attributing network?

No. Reddit Ads works through the MMP's tracking links: clicks pass through the MMP's link, the MMP attributes the install and sends a postback to Reddit Ads.

What to check before you launch

  • The MMP's click and impression tracking URLs go into the Reddit ad
  • Which events are posted back, as Reddit app install campaigns need them
  • iOS: SKAdNetwork set up directly or through the MMP
  • How view-through installs appear, as some MMPs show them as restricted
FAQ

Questions

Which MMPs integrate with Reddit Ads?

Adjust, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin list Reddit Ads in their own docs. Each row links to the MMP's own page, checked 2 Nov 2026.

Is Reddit a self-attributing network?

No, not in the usual sense: Reddit's help says conversions are passed to it by the MMP, so the two numbers should match. Reddit did start a Dual Attribution beta in 2026 that shows its own attribution alongside MMP reporting.

What is an MMP ad network integration?

It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.

What does Not listed mean on this site?

It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.

What is a self-attributing network?

A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.

What is a postback?

A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.

Networks

Other ad networks