MMP Integrations
Home / Networks / ironSource Ads

ironSource Ads MMP integrations

Which mobile measurement partners list ironSource Ads, what the integration covers and what to check before you launch.

Short answer

7 of 9 MMPs checked list ironSource Ads in their own docs: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular and Tenjin in full. We found no ironSource Ads integration in the public docs of AppMetrica and Linkrunner.

Route

What is the ironSource Ads MMP integration?

An ironSource Ads MMP integration configures the ironSource network (part of Unity's LevelPlay family) inside your mobile measurement partner for attribution, postbacks and, optionally, ad revenue forwarding.

Adjust: listedAirbridge: listedAppMetrica: not listedAppsFlyer: listedBranch: listedKochava: listedLinkrunner: not listedSingular: listedTenjin: listedironSource Ads
  • Listed
  • Listed, limited
  • Not listed
  • Not checked
Directory

Which MMPs list ironSource Ads?

MMPs in alphabetical order. Each row links to the MMP's own page; "Not listed" means not found there, not that it cannot work.

MMPStatusWhat the MMP's page saysSource, checked
AdjustListedIntegrated ad network; campaign links, attribution and in-app event callbacks.Source
2026-11-02
AirbridgeListedironSource ad channel: tracking links and cost integration. Unity LevelPlay ad-revenue integration separately (beta).Source
2026-11-02
AppMetricaNot listedNot a UA tracking partner in directory. SDK documents ironSource ad-revenue auto-collection (monetisation only).Source
2026-11-02
AppsFlyerListedIntegrated partner; click and view-through attribution, retargeting, postbacks, cost and ad revenue.Source
2026-11-02
BranchListedNon-SAN; attribution and auto-enabled postbacks; cost ingestion not supported.Source
2026-11-02
KochavaListedListed as 'IronSource': impressions, install and event postbacks, cost, traffic verification postbacks.Source
2026-11-02
LinkrunnerNot listedNot in Linkrunner's published ad network integrations.Source
2026-11-02
SingularListedAd network; installs, events, ad revenue postbacks, view-through; separate LevelPlay ad revenue integration.Source
2026-11-02
TenjinListedironSource Ads (UA) attribution callbacks and tracking URLs; SKAN via postback. Separate Unity LevelPlay ad-revenue SDK integration docs.Source
2026-11-02
Scope

What does the ironSource Ads integration usually cover?

  • Guides for configuring ironSource Network in MMPs: attribution, API integrations, postbacks
  • MMP ad revenue data can be forwarded to ironSource for full-revenue reporting
  • ROAS optimiser using MMP ad revenue limited to LevelPlay publishers

From Unity docs: ironSource Ads attribution, checked 2 Nov 2026.

Setup

Is ironSource Ads a self-attributing network?

No. ironSource Ads works through the MMP's tracking links: clicks pass through the MMP's link, the MMP attributes the install and sends a postback to ironSource Ads.

What to check before you launch

  • ironSource Ads (the user acquisition network) is set up, not only LevelPlay ad revenue
  • Install and event postbacks are enabled
  • Whether MMP ad revenue data is forwarded for full-revenue reporting
  • Whether the MMP imports ironSource cost data
FAQ

Questions

Which MMPs integrate with ironSource Ads?

Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular and Tenjin list ironSource Ads in their own docs. Each row links to the MMP's own page, checked 2 Nov 2026.

Is ironSource Ads the same as Unity LevelPlay?

They are related but different jobs. ironSource Ads is the user acquisition network you buy installs from; LevelPlay is the mediation platform publishers use to earn ad revenue. MMPs document them as separate integrations.

What is an MMP ad network integration?

It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.

What does Not listed mean on this site?

It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.

What is a self-attributing network?

A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.

What is a postback?

A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.

Networks

Other ad networks