Ad network MMP integrations
15 ad networks, each with the MMPs that list it, what the integration covers and the source for every row.
Google Ads and Apple Ads are listed by every MMP checked. Tracking link networks such as Unity Ads, Moloco and AppLovin are listed by most global MMPs, while JioAds is listed by very few. Each page below shows which MMPs list the network and links to the source for every row.
Which ad networks are covered?
Dots show the 9 MMPs in alphabetical order: Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava, Linkrunner, Singular, Tenjin.
- Apple Ads Self-attributingListed by 9 of 9 MMPs. Global.
- AppLovin Tracking linkListed by 7 of 9 MMPs. Global.
- ChatGPT Ads Tracking linkListed by 7 of 9 MMPs. Global.
- Google Ads Self-attributingListed by 9 of 9 MMPs. Global.
- InMobi Tracking linkListed by 8 of 9 MMPs (1 limited). Global, strong in India.
- ironSource Ads Tracking linkListed by 7 of 9 MMPs. Global.
- JioAds Tracking linkListed by 3 of 9 MMPs (1 limited). India.
- Meta Ads Self-attributingListed by 9 of 9 MMPs (1 limited). Global.
- Moloco Tracking linkListed by 7 of 9 MMPs. Global.
- Pinterest Ads Tracking linkListed by 7 of 9 MMPs. Global.
- Reddit Ads Tracking linkListed by 7 of 9 MMPs. Global.
- Snapchat Ads Self-attributingListed by 8 of 9 MMPs (1 limited). Global.
- TikTok Ads Self-attributingListed by 9 of 9 MMPs (1 limited). Global.
- Unity Ads Tracking linkListed by 8 of 9 MMPs. Global.
- X Ads Self-attributingListed by 7 of 9 MMPs. Global.
Questions
Which ad networks are self-attributing?
Of the networks here, Apple Ads, Google Ads, Meta Ads, Snapchat Ads, TikTok Ads and X Ads work as self-attributing networks in most MMPs' docs: the MMP asks them to claim installs rather than sending clicks through its own links.
What is an MMP ad network integration?
It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.
What does Not listed mean on this site?
It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.
What is a self-attributing network?
A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.
What is a postback?
A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.