MMP Integrations
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Snapchat Ads MMP integrations

Which mobile measurement partners list Snapchat Ads, what the integration covers and what to check before you launch.

Short answer

8 of 9 MMPs checked list Snapchat Ads in their own docs: Adjust, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin in full, and Airbridge for part of the job only. We found no Snapchat Ads integration in the public docs of AppMetrica.

Route

What is the Snapchat Ads MMP integration?

A Snapchat Ads MMP integration shares install and event postbacks between Snap and your mobile measurement partner through the Snap App ID, so Snap can claim installs after a view or click and optimise app install campaigns.

Adjust: listedAirbridge: listed, limitedAppMetrica: not listedAppsFlyer: listedBranch: listedKochava: listedLinkrunner: listedSingular: listedTenjin: listedSnapchat Ads
  • Listed
  • Listed, limited
  • Not listed
  • Not checked
Directory

Which MMPs list Snapchat Ads?

MMPs in alphabetical order. Each row links to the MMP's own page; "Not listed" means not found there, not that it cannot work.

MMPStatusWhat the MMP's page saysSource, checked
AdjustListedSAN; event forwarding to Snapchat, ad spend, SKAdNetwork integration.Source
2026-11-02
AirbridgeListed, limitedConversions API (event sending) only. The guide says Snapchat campaign data cannot be imported into Airbridge.Source
2026-11-02
AppMetricaNot listedNot in directory, tracking guides, SKAN partner list or docs index (llms.txt).Source
2026-11-02
AppsFlyerListedAdvanced SRN; click and impression attribution, in-app event postbacks, cost data.Source
2026-11-02
BranchListedSAN; attribution via API (not postbacks), cost data import, iOS SKAN.Source
2026-11-02
KochavaListedDirectory: impressions, cost. Shown as self-attributing network on kochava.com/partners.Source
2026-11-02
LinkrunnerListedListed in Linkrunner's ad network integrations, with a setup page in its docs.Source
2026-11-02
SingularListedAdvanced SAN since Apr 2025; optional event postbacks; separate SKAN and web CAPI guides.Source
2026-11-02
TenjinListedAttribution: Tenjin sends install callbacks for Snap to claim; SKAN via Snap postback. Partners page: user acquisition and ad monetisation.Source
2026-11-02
Scope

What does the Snapchat Ads integration usually cover?

  • App Install campaigns need an MMP or Snap Conversions API to optimise and report installs
  • Snap App ID shares postbacks with the chosen MMP; required for SKAdNetwork reporting in the MMP
  • Snap claims installs after a view or click, so MMPs may credit another channel
  • Unified Attribution (Adjust and AppsFlyer only) merges Snap and MMP data in Ads Manager

From Snapchat Business Help: app attribution, checked 2 Nov 2026.

Setup

Is Snapchat Ads a self-attributing network?

Yes. Snapchat Ads is treated as a self-attributing network in the MMP docs we read: the MMP sends it install and event data and Snapchat Ads replies with the installs it claims, instead of clicks running through the MMP's tracking link.

What to check before you launch

  • The Snap App ID is set up and linked to the MMP
  • Whether Snapchat campaign data flows into the MMP, or the MMP only sends events to Snap
  • SKAN reporting for iOS, which Snap ties to the Snap App ID
  • Whether cost data is imported
FAQ

Questions

Which MMPs integrate with Snapchat Ads?

Adjust, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin list Snapchat Ads in their own docs; Airbridge list it for part of the job only. Each row links to the MMP's own page, checked 2 Nov 2026.

Does Snapchat need an MMP for app install campaigns?

Snap's help says App Install campaigns need either an MMP or the Snap Conversions API to optimise and report installs. Its Unified Attribution view, which merges Snap and MMP data in Ads Manager, was limited to Adjust and AppsFlyer users when checked.

What is an MMP ad network integration?

It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.

What does Not listed mean on this site?

It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.

What is a self-attributing network?

A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.

What is a postback?

A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.

Networks

Other ad networks