India ad networks and MMP coverage

What does MMP coverage mean for an India-heavy app?

MMP coverage for an India-heavy app means whether your mobile measurement partner documents an integration with the networks Indian users actually see: the global platforms, plus regional inventory such as JioAds and InMobi's Indian supply.

Most UA plans for Indian apps start on Meta and Google, then add networks as budgets grow. The global platforms are covered almost everywhere. The differences show up when a regional network enters the plan, so check before you sign rather than after a campaign goes live.

How well are the global networks covered?

For the core of most Indian app budgets, coverage is not the deciding factor.

A few practical points for Indian teams on these networks:

• Google first: Google App campaigns are often the largest Android line. Google's partner page lists the App Attribution Partners it works with; it also requires consent status for EEA users, which matters only if you also run in Europe.
• Meta second: Meta's help notes that MMP results may differ slightly from Ads Manager, so agree which number you report on.
• Android share: with mostly Android users, Google Play install referrer quality matters as much as the integration list.

Which MMPs list JioAds?

JioAds: Reliance Jio's advertising platform, with inventory across Jio's apps and services.

JioAds is where coverage splits. In each MMP's public docs on 2 Nov 2026:

• Listed: Kochava (in its partner table, with impressions and install postbacks) and Linkrunner (in its ad network integrations, with a setup guide that uses a tracking URL plus server-to-server postbacks).
• Listed, limited: AppsFlyer, as an audience sharing connection only, with no JioAds attribution article.
• Not listed: Adjust, Airbridge, AppMetrica, Branch, Singular and Tenjin. Branch's directory has a generic "Jio" entry, but nothing says it is JioAds.

We could not find a JioAds page naming its attribution partners, so this list comes entirely from the MMPs' own docs. The JioAds page shows the source for every row.

What about InMobi and programmatic networks?

InMobi: an ad platform with a demand-side platform (DSP) and the Glance lock-screen surface, widely used for Indian Android inventory.

InMobi is better covered than JioAds:

• Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava and Tenjin list it.
• Singular documents it through a cost data connector and an audiences listing.

InMobi's own onboarding checklist asks for the MMP integration to be live before launch, with funnel events, unattributed data, a 24-hour view-through and a 7-day click-through window. See the InMobi page for the MMPs InMobi itself names.

Programmatic networks such as Unity Ads, AppLovin, Moloco and ironSource follow the same pattern: listed by most global MMPs, but not by AppMetrica or Linkrunner. Gaming apps that rely on them should weigh that.

Which MMP fits which India stack?

Coverage is one input next to price, support hours and data access. On coverage alone, the stack check shows the answer for your exact mix. Three common patterns:

• Meta, Google and Apple only: every MMP here lists all three in full except AppMetrica, which covers Meta on Android only. Choose on price, support and data access.
• Meta, Google and JioAds: Kochava and Linkrunner list all three in full; AppsFlyer lists JioAds for audiences only.
• Meta, Google, JioAds and InMobi: Kochava lists all four. Check whether InMobi is a large enough line to justify that, or whether the JioAds piece matters more.

Where Linkrunner fits: Best for India-heavy apps running JioAds next to Meta, Google and Apple Ads. It lists all four, supports teams from its Bangalore office, and publishes per-install pricing from $0.012 down to $0.007 per attributed install. Its India page covers the setup.

For the cost side of the decision, MMPCompares' pricing table lays out each vendor's published plans.

What should Indian teams check before choosing?

• The networks in next year's plan, not this quarter's. Tick them all in the stack check.
• Depth, not just the logo. Ask whether the integration covers attribution, postbacks and cost data, or only one of them.
• Who builds a missing integration, and how long it takes. Get it in writing.
• Support hours. A postback that breaks during an Indian sale weekend needs someone awake to fix it.
• Data access. Check whether raw data export is included or charged, so you can rebuild a JioAds or InMobi report yourself if needed.