MMP Integrations
Home / Networks / AppLovin

AppLovin MMP integrations

Which mobile measurement partners list AppLovin, what the integration covers and what to check before you launch.

Short answer

7 of 9 MMPs checked list AppLovin in their own docs: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular and Tenjin in full. We found no AppLovin integration in the public docs of AppMetrica and Linkrunner.

Route

What is the AppLovin MMP integration?

An AppLovin MMP integration enables AppLovin (AppDiscovery, now Axon) as an ad partner inside the mobile measurement partner, adds the AppLovin SDK key to postbacks and sends installs and purchases back by default.

Adjust: listedAirbridge: listedAppMetrica: not listedAppsFlyer: listedBranch: listedKochava: listedLinkrunner: not listedSingular: listedTenjin: listedAppLovin
  • Listed
  • Listed, limited
  • Not listed
  • Not checked
Directory

Which MMPs list AppLovin?

MMPs in alphabetical order. Each row links to the MMP's own page; "Not listed" means not found there, not that it cannot work.

MMPStatusWhat the MMP's page saysSource, checked
AdjustListedListed as Axon by AppLovin; campaign links, attribution and in-app event callbacks.Source
2026-11-02
AirbridgeListedAppLovin (applovin) under cost integration, set up via CSM. Separate AppLovin MAX ad-revenue integration (beta).Source
2026-11-02
AppMetricaNot listedNot a UA tracking partner in directory. SDK does document AppLovin MAX ad-revenue collection (monetisation only).Source
2026-11-02
AppsFlyerListedIntegrated ad network; click and view-through attribution, postbacks, cost and ad revenue.Source
2026-11-02
BranchListedNon-SAN; attribution, default postbacks, API-based cost data import.Source
2026-11-02
KochavaListedDirectory: impressions, install and event postbacks, cost. Also in Cost Media Partner List (support.kochava.com/articles/cost/35893).Source
2026-11-02
LinkrunnerNot listedNot in Linkrunner's published ad network integrations.Source
2026-11-02
SingularListedAd network via Singular links; install and event postbacks; separate MAX ad revenue integration.Source
2026-11-02
TenjinListedAttribution callbacks with Tenjin click/impression URLs; SKAN via AXON postback. Also AppLovin MAX ad-revenue integration.Source
2026-11-02
Scope

What does the AppLovin integration usually cover?

  • Enable AppLovin as ad partner in the MMP; AppLovin SDK key added to postbacks
  • Install and purchase postbacks active by default; more events configurable
  • Click-through lookback at least 7 days, view-through at least 1 day

From AppLovin support: tracking with an MMP (one page per MMP), checked 2 Nov 2026.

Setup

Is AppLovin a self-attributing network?

No. AppLovin works through the MMP's tracking links: clicks pass through the MMP's link, the MMP attributes the install and sends a postback to AppLovin.

What to check before you launch

  • AppLovin is enabled as an ad partner in the MMP with your SDK key
  • Install and purchase postbacks are on; add any other events you optimise for
  • Click-through lookback of at least 7 days and view-through of at least 1 day
  • Whether cost data is imported
FAQ

Questions

Which MMPs integrate with AppLovin?

Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular and Tenjin list AppLovin in their own docs. Each row links to the MMP's own page, checked 2 Nov 2026.

Is Adjust related to AppLovin?

Yes. Adjust is owned by AppLovin, and Adjust lists the network as Axon by AppLovin in its partner setup docs.

What is an MMP ad network integration?

It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.

What does Not listed mean on this site?

It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.

What is a self-attributing network?

A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.

What is a postback?

A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.

Networks

Other ad networks