MMP Integrations
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Unity Ads MMP integrations

Which mobile measurement partners list Unity Ads, what the integration covers and what to check before you launch.

Short answer

8 of 9 MMPs checked list Unity Ads in their own docs: Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava, Singular and Tenjin in full. We found no Unity Ads integration in the public docs of Linkrunner.

Route

What is the Unity Ads MMP integration?

A Unity Ads MMP integration uses the mobile measurement partner's tracking links in the Unity Ads dashboard and sends installs, post-install events and ad revenue back to Unity so campaigns learn from all users.

Adjust: listedAirbridge: listedAppMetrica: listedAppsFlyer: listedBranch: listedKochava: listedLinkrunner: not listedSingular: listedTenjin: listedUnity Ads
  • Listed
  • Listed, limited
  • Not listed
  • Not checked
Directory

Which MMPs list Unity Ads?

MMPs in alphabetical order. Each row links to the MMP's own page; "Not listed" means not found there, not that it cannot work.

MMPStatusWhat the MMP's page saysSource, checked
AdjustListedIntegrated ad network; campaign links, attribution and event callbacks; ad spend article also exists.Source
2026-11-02
AirbridgeListedTracking links, cost integration and agency settings.Source
2026-11-02
AppMetricaListedIn directory (featured partners); also on AppMetrica's SKAdNetwork postback partner list. No dedicated setup guide.Source
2026-11-02
AppsFlyerListedIntegrated ad network; click and view-through attribution, postbacks, cost and ad revenue.Source
2026-11-02
BranchListedAttribution, postbacks (INSTALL, OPEN, PURCHASE), cost data import. SAN status not stated.Source
2026-11-02
KochavaListedListed as 'UnityAds': impressions, install and event postbacks, cost, traffic verification postbacks.Source
2026-11-02
LinkrunnerNot listedNot in Linkrunner's published ad network integrations.Source
2026-11-02
SingularListedAd network; installs, events and ad revenue postbacks, view-through, S2S; no re-engagement.Source
2026-11-02
TenjinListedAttribution callbacks with Tenjin click/impression URLs; SKAN via postback; ad revenue/IAP passing. Partners page: user acquisition and ad monetisation.Source
2026-11-02
Scope

What does the Unity Ads integration usually cover?

  • Share attributed, unattributed and organic install data so campaigns learn from all users
  • Post-install events: sessions, purchases with value, and ad revenue as a dedicated event
  • Retention, Payer and Level Complete campaigns require Adjust, AppsFlyer or Singular
  • Tracking links from the MMP are pasted into the Unity Ads User Acquisition dashboard

From Unity Grow docs: partner integration fundamentals, checked 2 Nov 2026.

Unity Ads's own page names these MMPs: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular, Tenjin.

Setup

Is Unity Ads a self-attributing network?

No. Unity Ads works through the MMP's tracking links: clicks pass through the MMP's link, the MMP attributes the install and sends a postback to Unity Ads.

What to check before you launch

  • Tracking links from the MMP are pasted into the Unity Ads user acquisition dashboard
  • Attributed, unattributed and organic installs are shared, which Unity recommends
  • Purchase and ad revenue events are sent, if you plan to use ROAS campaigns
  • Whether your MMP is supported for Unity's retention and payer campaign types
FAQ

Questions

Which MMPs integrate with Unity Ads?

Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava, Singular and Tenjin list Unity Ads in their own docs. Each row links to the MMP's own page, checked 2 Nov 2026.

Which Unity campaign types need a specific MMP?

Unity's partner docs say its Retention, Payer and Level Complete campaigns require Adjust, AppsFlyer or Singular. Install and standard ROAS campaigns work with the wider list of partners Unity names.

What is an MMP ad network integration?

It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.

What does Not listed mean on this site?

It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.

What is a self-attributing network?

A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.

What is a postback?

A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.

Networks

Other ad networks