MMP Integrations
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Google Ads MMP integrations

Which mobile measurement partners list Google Ads, what the integration covers and what to check before you launch.

Short answer

All 9 MMPs checked list Google Ads in their own partner directory or docs.

Route

What is the Google Ads MMP integration?

A Google Ads MMP integration links your app to an App Attribution Partner through a link ID, so Google can claim the installs and in-app conversions its App campaigns drove and use them for bidding.

Adjust: listedAirbridge: listedAppMetrica: listedAppsFlyer: listedBranch: listedKochava: listedLinkrunner: listedSingular: listedTenjin: listedGoogle Ads
  • Listed
  • Listed, limited
  • Not listed
  • Not checked
Directory

Which MMPs list Google Ads?

MMPs in alphabetical order. Each row links to the MMP's own page; "Not listed" means not found there, not that it cannot work.

MMPStatusWhat the MMP's page saysSource, checked
AdjustListedSAN; App, Search, Display, Video, Performance Max and more; offline conversions supported.Source
2026-11-02
AirbridgeListedGoogle Ads (google.adwords): SAN, cost, SKAN 3/4 integration.Source
2026-11-02
AppMetricaListedIn directory. Attribution via Google Ads link ID (AppMetrica provider ID); needs GAID/IDFA; conversions imported into Google Ads.Source
2026-11-02
AppsFlyerListedSRN (googleadwords_int); installs and in-app events, conversion sharing, cost data, re-engagement.Source
2026-11-02
BranchListedSAN; attribution via API, cost data, iOS SKAN. Separate guides for App and Web campaigns.Source
2026-11-02
KochavaListedDirectory: impressions, install and event postbacks, cost. Shown as self-attributing network on kochava.com/partners.Source
2026-11-02
LinkrunnerListedListed in Linkrunner's ad network integrations, with a setup page in its docs.Source
2026-11-02
SingularListedSAN via Link ID; event import, view-through and re-engagement; separate Web and Offline Conversions API guides.Source
2026-11-02
TenjinListedAttribution via Google Ads Link ID with install/conversion callbacks; SKAN via Google reporting API. Partners page: UA.Source
2026-11-02
Scope

What does the Google Ads integration usually cover?

  • SDK or server-to-server integration passes app conversion events, referrer and consent status
  • Click identifiers (gclid, gbraid) passed for attribution via deeplinks or S2S fields
  • EEA consent status must be captured before sending app conversions
  • iOS needs on-device measurement (ODM) info; partner click window set to 24 hours or more

From Google Ads Help: tracking app conversions with an App Attribution Partner, checked 2 Nov 2026.

Google Ads's own page names these MMPs: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular, Tenjin.

Setup

Is Google Ads a self-attributing network?

Yes. Google Ads is treated as a self-attributing network in the MMP docs we read: the MMP sends it install and event data and Google Ads replies with the installs it claims, instead of clicks running through the MMP's tracking link.

What to check before you launch

  • The link ID is created in the MMP and imported into Google Ads as conversion actions
  • Which in-app events are imported as conversions for tCPA or tROAS bidding
  • EEA consent status is captured before conversions are sent
  • On iOS, on-device measurement and the gbraid click identifier are supported

If the numbers do not line up after launch, the missing Google installs troubleshooter walks through the usual causes.

FAQ

Questions

Which MMPs integrate with Google Ads?

All 9 MMPs covered here list Google Ads: Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin. Each row on this page links to the MMP's own setup page, checked 2 Nov 2026.

What does Google call an MMP?

Google calls them App Attribution Partners. Its help page explains that the partner passes app conversion events, referrer data and consent status to Google Ads through an SDK or server-to-server integration.

What is an MMP ad network integration?

It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.

What does Not listed mean on this site?

It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.

What is a self-attributing network?

A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.

What is a postback?

A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.

Networks

Other ad networks