Guides to MMP integrations
How integrations work, what to check before adding a network, and India coverage.
Three guides for user acquisition teams: how MMP and ad network integrations work (postbacks, self-attributing networks, cost data), what to check before adding a new network, and which MMPs cover India's ad networks.
Which guide do you need?
- How MMP and ad network integrations workHow an MMP connects to an ad network: tracking links, postbacks, self-attributing networks, cost data and why two integrations with the same name can differ.
- What to check before adding a new ad networkA pre-launch checklist for adding an ad network to your MMP: coverage, attribution type, postbacks, cost data, iOS, windows and a test install before you spend.
- India ad networks and MMP coverageWhich MMPs list the ad networks Indian app teams run: JioAds, InMobi, Meta, Google and the rest, with the gaps that matter and what to check before you choose.
Questions
What is an MMP ad network integration?
It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.
What does Not listed mean on this site?
It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.
What is a self-attributing network?
A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.
What is a postback?
A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.
How often is this directory checked?
Every cell was checked against the MMP's own pages on 2 Nov 2026, and each row shows its source and check date. Partner lists change often, so confirm a critical integration with the vendor before you sign.