---
title: X Ads MMP Integrations: Which MMPs Support It
description: Which MMPs list X Ads in their own partner docs: 7 of 9 checked. What the integration covers for UA teams, with a source and check date for every row.
url: https://mmpintegrations.com/networks/x/
---

[Home](https://mmpintegrations.com/) / [Networks](https://mmpintegrations.com/networks/) / X Ads

# X Ads MMP integrations

Which mobile measurement partners list X Ads, what the integration covers and what to check before you launch.

**Short answer**

7 of 9 MMPs checked list X Ads in their own docs: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular and Tenjin in full. We found no X Ads integration in the public docs of AppMetrica and Linkrunner.

Route

## What is the X Ads MMP integration?

An X Ads MMP integration connects X (formerly Twitter) app install campaigns to an approved mobile measurement partner, which X requires for conversion tracking and SKAdNetwork reporting.

- Listed
- Listed, limited
- Not listed
- Not checked

Directory

## Which MMPs list X Ads?

MMPs in alphabetical order. Each row links to the MMP's own page; "Not listed" means not found there, not that it cannot work.

| MMP | Status | What the MMP's page says | Source, checked |
|---|---|---|---|
| Adjust | Listed | SAN via X MACT API; X integrates with one MMP at a time. | [Source](https://help.adjust.com/en/article/twitter) 2026-11-02 |
| Airbridge | Listed | X Ads (x.ads): campaign performance, cost integration and event sending; set up via CSM. Not in SAN list. | [Source](https://help.airbridge.io/en/guides/x-twitter-capi-integration) 2026-11-02 |
| AppMetrica | Not listed | No X/Twitter in directory, tracking guides or docs index ('X-Partners' is an unrelated network). | [Source](https://appmetrica.yandex.com/docs/en/ad-network/integrations/ad-networks-and-technologies) 2026-11-02 |
| AppsFlyer | Listed | Advanced SRN; engagement data via server-to-server, in-app event postbacks, cost data. | [Source](https://support.appsflyer.com/hc/en-us/articles/4410472471825-X-Ads-formerly-Twitter-Ads-integration-setup) 2026-11-02 |
| Branch | Listed | Listed as 'X Ads (New)' and 'Twitter Ads'; SAN; install and event attribution, cost data via API. | [Source](https://help.branch.io/marketer-hub/enable-x-ads-new) 2026-11-02 |
| Kochava | Listed | Listed as 'X' in directory: impressions, cost. Twitter shown as self-attributing network on kochava.com/partners. | [Source](https://support.kochava.com/articles/campaign-management/583-create-a-twitter-campaign/) 2026-11-02 |
| Linkrunner | Not listed | Not in Linkrunner's published ad network integrations. | [Source](https://linkrunner.io/integrations?utm_source=mmpintegrations&utm_medium=referral&utm_campaign=network-x) 2026-11-02 |
| Singular | Listed | Advanced SAN since Sept 2025; install and event reporting to X; SKAN via API; separate web CAPI guide. | [Source](https://support.singular.net/hc/en-us/articles/360003123352-X-Twitter-Ads-Attribution-Integration) 2026-11-02 |
| Tenjin | Listed | Partners directory lists both 'X' and 'Twitter' (User Acquisition). No setup doc found; integration scope unstated. | [Source](https://tenjin.com/partners/) 2026-11-02 |

Scope

## What does the X Ads integration usually cover?

- An approved MMP must be configured to bid in app installs campaigns
- All approved MMPs support mobile app conversion tracking and SKAdNetwork
- Conversion tracking only available through listed partners; no direct Ads API integration

From [X Business: mobile app measurement and attribution](https://business.x.com/en/help/campaign-setup/create-an-app-installs-campaign/mobile-app-measurement-and-attribution), checked 2 Nov 2026.

Setup

## Is X Ads a self-attributing network?

Yes. X Ads is treated as a self-attributing network in the MMP docs we read: the MMP sends it install and event data and X Ads replies with the installs it claims, instead of clicks running through the MMP's tracking link.

### What to check before you launch

- The MMP is one of X's approved partners, as X has no direct Ads API route for app conversions
- Which events are shared back to X for bidding
- Whether the MMP runs X as a self-attributing network
- Cost data import

FAQ

## Questions

**Which MMPs integrate with X Ads?**

Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular and Tenjin list X Ads in their own docs. Each row links to the MMP's own page, checked 2 Nov 2026.

**Can I track X app campaigns without an approved MMP?**

X's help says app conversion tracking is only available through its listed partners and that an approved MMP must be configured to bid in app installs campaigns.

**What is an MMP ad network integration?**

It is the documented connection between a mobile measurement partner and an ad network: tracking links or API access for attribution, postbacks that send installs and events back to the network, and often cost data. Without it, the network cannot optimise on your in-app events and the MMP cannot credit the network.

**What does Not listed mean on this site?**

It means we could not find the network in the MMP's public partner directory or help docs when we checked. It does not mean the MMP cannot work with that network: many MMPs add partners on request, so ask the vendor in writing.

**What is a self-attributing network?**

A self-attributing network (SAN) such as Meta, Google Ads, TikTok or Apple Ads does not use the MMP's click tracking links. The MMP sends it install and event data, and the network replies with whether it claims the install.

**What is a postback?**

A postback is a server-to-server message from the MMP to the ad network saying an install or in-app event happened and which click or campaign it belongs to. Networks use postbacks to report results and to optimise bidding.

Networks

## Other ad networks

- [**Apple Ads Self-attributing** Listed by 9 of 9 MMPs. Global.](https://mmpintegrations.com/networks/apple-search-ads/)
- [**AppLovin Tracking link** Listed by 7 of 9 MMPs. Global.](https://mmpintegrations.com/networks/applovin/)
- [**ChatGPT Ads Tracking link** Listed by 7 of 9 MMPs. Global.](https://mmpintegrations.com/networks/chatgpt-ads/)
- [**Google Ads Self-attributing** Listed by 9 of 9 MMPs. Global.](https://mmpintegrations.com/networks/google-ads/)
- [**InMobi Tracking link** Listed by 8 of 9 MMPs (1 limited). Global, strong in India.](https://mmpintegrations.com/networks/inmobi/)
- [**ironSource Ads Tracking link** Listed by 7 of 9 MMPs. Global.](https://mmpintegrations.com/networks/ironsource/)
- [**JioAds Tracking link** Listed by 3 of 9 MMPs (1 limited). India.](https://mmpintegrations.com/networks/jio-ads/)
- [**Meta Ads Self-attributing** Listed by 9 of 9 MMPs (1 limited). Global.](https://mmpintegrations.com/networks/meta/)
- [**Moloco Tracking link** Listed by 7 of 9 MMPs. Global.](https://mmpintegrations.com/networks/moloco/)
- [**Pinterest Ads Tracking link** Listed by 7 of 9 MMPs. Global.](https://mmpintegrations.com/networks/pinterest/)
- [**Reddit Ads Tracking link** Listed by 7 of 9 MMPs. Global.](https://mmpintegrations.com/networks/reddit/)
- [**Snapchat Ads Self-attributing** Listed by 8 of 9 MMPs (1 limited). Global.](https://mmpintegrations.com/networks/snapchat/)
- [**TikTok Ads Self-attributing** Listed by 9 of 9 MMPs (1 limited). Global.](https://mmpintegrations.com/networks/tiktok/)
- [**Unity Ads Tracking link** Listed by 8 of 9 MMPs. Global.](https://mmpintegrations.com/networks/unity-ads/)